Process

Every project starts from first principles: what is the purpose, who is it for, and what action should the user take? My background in UX design and SEO allows me to think through both sides—the creative and the analytical. I earned my UX Design certification from Google through Coursera, where I learned to apply research, wireframing, and usability testing principles that now shape how I design real-world projects.

From color and layout to site architecture and loading speed, each decision is made to serve the goal of clear communication and natural flow.

I apply this mindset across projects:

• Website Design & Management: From concept to deployment, including layout, user flow, SEO writing, and ongoing optimization.

• UX Research & Testing: Understanding how people interact with interfaces and refining design around data.

• Technical Implementation: Fluent with WordPress, Squarespace, Oxygen Builder, and custom HTML/CSS integrations.

• App & Tool Development: Using platforms like Replit and AI-assisted code generation to prototype and build tools that solve real creative problems.

One of these tools is Lynx Studio—a web-based application I began developing after noticing a recurring problem among drone pilots and videographers. Many cameras record gyro data that’s difficult to integrate with color grading and editing software, forcing creators to jump between multiple programs. Lynx Studio combines the essential functions of Gyroflow and Adobe Premiere Pro into one environment, allowing users to stabilize, color grade, edit, and export their footage directly from a single interface. The project is still evolving, but it already solves a real pain point for aerial creators who want efficiency without sacrificing quality.

A recent web project, the Save Boca website redesign, demonstrates this same problem-solving approach applied to advocacy design—simplifying layout, clarifying messaging, and improving overall user experience through structure, hierarchy, and color psychology.