Focus: Visual identity, design systems, and storytelling

I create visual identities and branded experiences that communicate clearly and feel cohesive across every touchpoint. My work spans executive pitch decks, high-end marketing collateral, and web design projects where I’ve refined layouts, typography, and imagery. I also bring motion design and photography into play, producing visuals that tell immersive stories and elevate how brands show up in the world.

Focus: Data-driven campaigns that connect brand to audience.

I design and execute campaigns that bridge brand storytelling with measurable results. This includes building and managing email flows in HubSpot, optimizing for search visibility, and planning multi-platform campaigns on LinkedIn, Instagram, and YouTube. I’ve led influencer programs, developed content strategies, and aligned creative execution with data-driven insights to ensure every campaign connects with the right audience.

Focus: Translating complex ideas into clear, compelling visuals

I translate complex ideas into visuals that are easy to understand and impactful for decision makers. From organizing campaign data in Google Sheets to turning performance metrics into board-ready presentations, I focus on clarity and storytelling. My work in analytics supports leadership teams with dashboards, reports, and research presentations that transform raw numbers into strategies that drive growth.